Ten principles for good design
Dieter Rams’ 10 principles of good design. Five is important.
1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long-lasting.
8. Good design is thorough down to the last detail.
9. Good design is environmentally friendly.
10. Good design is as little design as possible.
Ten principles for good design via David Airey, graphic designer
[image from Arch Tonic]